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The Marketing Director's Role in Business Planning and Corporate Governance
The Marketing Director 8242 S Role In
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Description for The Marketing Director's Role in Business Planning and Corporate Governance
hardcover. Corporate governance is a hot topic, as is the need for marketing to operate at board level. But no-one has yet brought the two issues together. This book changes that. Gerald MichIaluk builds on the latest research to help marketing directors incorporate marketing systems and best practice into a board's decision-making process. Num Pages: 312 pages, ill. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 233 x 157 x 23. Weight in Grams: 572.
Corporate governance is a hot topic, as is the need for marketing to operate at board level. But no-one has yet brought the two issues together. This book changes that. Gerald MichIaluk builds on the latest research to help marketing directors incorporate marketing systems and best practice into a board’s decision-making process.
Corporate governance is a hot topic, as is the need for marketing to operate at board level. But no-one has yet brought the two issues together. This book changes that. Gerald MichIaluk builds on the latest research to help marketing directors incorporate marketing systems and best practice into a board’s decision-making process.
Michaluk outlines marketing’s key role in alerting the board to market conditions that merit adjustment of the corporate strategy, thus ensuring that strategy is based on sound intelligence and grounded in market reality. The book is illustrated with examples from a host of top companies, as well ... Read more
Show LessProduct Details
Format
Hardback
Publication date
2008
Publisher
Wiley United Kingdom
Number of pages
312
Condition
New
Number of Pages
312
Place of Publication
New York, United States
ISBN
9780470515808
SKU
V9780470515808
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15
About The Marketing Director 8242 S Role In
Gerald Michaluk is the founder and CEO of Marketing Management Services International, one of the worlds leading strategic marketing consultancies and market research providers. Having worked with a host of leading companies in both good and bad times such as Lucent Technologies, Compaq Computers, Hewlett Packard, Innogy, Scottish Power and over 200 SME’s. Gerald has a depth and breadth ... Read more
Reviews for The Marketing Director's Role in Business Planning and Corporate Governance
"Intelligently written, accessible, and full of real-world advice, Michaluk has produced an authoritative book." (The Marketer, February 2008)