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The Name of the Game
Jerry Gorman
€ 37.99
€ 29.51
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Description for The Name of the Game
Paperback. Combines the business acumen of Ernst & Young with the inside knowledge of renowned sports writer, Skip Rozin, for a unique behind--the--scenes look at how sports have evolved from games to big business. Num Pages: 278 pages, Ill. BIC Classification: 1KBB; KNSP; WSBV. Category: (G) General (US: Trade); (P) Professional & Vocational; (UU) Undergraduate. Dimension: 153 x 231 x 19. Weight in Grams: 498.
Combines the business acumen of Ernst & Young with the inside knowledge of renowned sports writer, Skip Rozin, for a unique behind-the-scenes look at how sports have evolved from games to big business. Explains the business reasons behind why popular players are traded, why teams move from cities full of loyal fans, the importance of TV in sports and the real value of advertising to sports teams.
Features interviews with sports enterprise figures including Victor Kiam, Jerry Jones and Red Auerbach.
Product Details
Format
Paperback
Publication date
1994
Publisher
John Wiley and Sons Ltd United States
Number of pages
278
Condition
New
Number of Pages
296
Place of Publication
New York, United States
ISBN
9780471594239
SKU
V9780471594239
Shipping Time
Usually ships in 7 to 11 working days
Ref
99-50
About Jerry Gorman
Jerry Gorman is the author of The Name of the Game: The Business of Sports, published by Wiley. Kirk Calhoun is the author of The Name of the Game: The Business of Sports, published by Wiley.
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