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The New Chinese Traveler: Business Opportunities from the Chinese Travel Revolution (Palgrave Pocket Consultants)
Gary Bowerman
€ 35.76
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Description for The New Chinese Traveler: Business Opportunities from the Chinese Travel Revolution (Palgrave Pocket Consultants)
Paperback. This book explains the emerging trends and developments of Chinese outbound travel, alongside the motivations, desires and expectations of Chinese travelers themselves. Packed with interviews, this book will help businesses create products and services that meet the rapidly evolving and diversifying requirements of tech-savvy Chinese travelers. Series: Palgrave Pocket Consultants. Num Pages: 256 pages, 4 figures. BIC Classification: KJM; KNSG. Category: (P) Professional & Vocational. Dimension: 203 x 140 x 14. Weight in Grams: 258.
This book explains the emerging trends and developments of Chinese outbound travel, alongside the motivations, desires and expectations of Chinese travelers themselves. Packed with interviews, this book will help businesses create products and services that meet the rapidly evolving and diversifying requirements of tech-savvy Chinese travelers.
This book explains the emerging trends and developments of Chinese outbound travel, alongside the motivations, desires and expectations of Chinese travelers themselves. Packed with interviews, this book will help businesses create products and services that meet the rapidly evolving and diversifying requirements of tech-savvy Chinese travelers.
Product Details
Format
Paperback
Publication date
2014
Publisher
Palgrave Macmillan
Condition
New
Series
Palgrave Pocket Consultants
Number of Pages
226
Place of Publication
Basingstoke, United Kingdom
ISBN
9781137397287
SKU
V9781137397287
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15
About Gary Bowerman
Gary Bowerman is Director of Scribes of the Orient, an Asia-based marketing and communications agency. He previously held key positions at leading travel, trade and consumer publishing companies in the UK, was a researcher for Rough Guides and managed the post-9/11 re-launch of a quarterly magazine for the American Society of Travel Agents. In China, where he has lived and ... Read more
Reviews for The New Chinese Traveler: Business Opportunities from the Chinese Travel Revolution (Palgrave Pocket Consultants)
'Gary Bowerman offers a wide range of insightful snapshots illustrating the multi-faceted reality of China's outbound tourism, which has already changed the rules of global tourism and will continue to do so in the coming years.' -Prof. Dr. Wolfgang Georg Arlt, Director, China Outbound Tourism Research Institute (COTRI) 'Every tourism board in the world must ... Read more