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The Noodle Narratives: The Global Rise of an Industrial Food into the Twenty-First Century
Frederick Errington
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Description for The Noodle Narratives: The Global Rise of an Industrial Food into the Twenty-First Century
Paperback. Tasty, convenient, and cheap, instant noodles are one of the most remarkable industrial foods ever. Consumed around the world by millions, they appeal to young and old, affluent and impoverished alike. This title examines the history, manufacturing, marketing, and consumption of instant noodles. Num Pages: 216 pages, 19 b/w photographs, 1 table. BIC Classification: 3JM; JFCV; JFFT; KNDF; TDCT. Category: (P) Professional & Vocational. Dimension: 152 x 229 x 12. Weight in Grams: 302.
Tasty, convenient, and cheap, instant noodles are one of the most remarkable industrial foods ever. Consumed around the world by millions, they appeal to young and old, affluent and impoverished alike. The authors examine the history, manufacturing, marketing, and consumption of instant noodles. By focusing on three specific markets, they reveal various ways in which these noodles enable diverse populations to manage their lives. The first market is in Japan, where instant noodles have facilitated a major transformation of post-war society, while undergoing a seemingly endless tweaking in flavors, toppings, and packaging in order to entice consumers. The second is ... Read more
Tasty, convenient, and cheap, instant noodles are one of the most remarkable industrial foods ever. Consumed around the world by millions, they appeal to young and old, affluent and impoverished alike. The authors examine the history, manufacturing, marketing, and consumption of instant noodles. By focusing on three specific markets, they reveal various ways in which these noodles enable diverse populations to manage their lives. The first market is in Japan, where instant noodles have facilitated a major transformation of post-war society, while undergoing a seemingly endless tweaking in flavors, toppings, and packaging in order to entice consumers. The second is ... Read more
Product Details
Publisher
University of California Press
Number of pages
212
Format
Paperback
Publication date
2013
Condition
New
Weight
301g
Number of Pages
216
Place of Publication
Berkerley, United States
ISBN
9780520276345
SKU
V9780520276345
Shipping Time
Usually ships in 7 to 11 working days
Ref
99-1
About Frederick Errington
Frederick Errington is Distinguished Professor of Anthropology at Trinity College, Hartford, Connecticut. Deborah Gewertz is G. Henry Whitcomb 1874 Professor of Anthropology at Amherst College. Tatsuro Fujikura is Professor at the Graduate School of Asian and African Area Studies at Kyoto University.
Reviews for The Noodle Narratives: The Global Rise of an Industrial Food into the Twenty-First Century
"Three anthropologists, intrigued by the presence of instant noodles everywhere from the wealthiest college campuses to the poorest cities of the developing world, decided to chronicle the food’s emergence in Japan, the United States, and Papua New Guinea. In their new book, The Noodle Narratives: The Global Rise of an Industrial Food into the Twenty-First Century, Deborah Gewertz of Amherst ... Read more