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The Origin of Brands: How Product Evolution Creates Endless Possibilities for New Brands
Al Ries
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Description for The Origin of Brands: How Product Evolution Creates Endless Possibilities for New Brands
Paperback. .
In their trademark witty style, the Rieses draw upon ten years of research in order to present lively case studies showing how successful brands are developed. Exploring some of the most powerful brands and products of all time, they provide penetrating analysis into the marketing methods that built and established them. Ries and Ries lay down the rules for brand creation in a series of chapters showing how new ideas are developed, the importance of being first, inventing a new category, positioning opposite existing brands, positioning against an enemy. They also discuss the importance of public relations, protecting ... Read more
In their trademark witty style, the Rieses draw upon ten years of research in order to present lively case studies showing how successful brands are developed. Exploring some of the most powerful brands and products of all time, they provide penetrating analysis into the marketing methods that built and established them. Ries and Ries lay down the rules for brand creation in a series of chapters showing how new ideas are developed, the importance of being first, inventing a new category, positioning opposite existing brands, positioning against an enemy. They also discuss the importance of public relations, protecting ... Read more
Product Details
Publisher
HarperBusiness
Format
Paperback
Publication date
2005
Condition
New
Number of Pages
320
Place of Publication
New York, United States
ISBN
9780060570156
SKU
V9780060570156
Shipping Time
Usually ships in 4 to 8 working days
Ref
99-2
About Al Ries
Al Ries and his daughter and partner Laura Ries are two of the world's best-known marketing consultants. Their Atlanta firm, Ries & Ries, works with many Fortune 500 companies. They are the authors of The Fall of Advertising and the Rise of PR, which was a Wall Street Journal and Business Week bestseller.
Reviews for The Origin of Brands: How Product Evolution Creates Endless Possibilities for New Brands
Illuminating examples and wry humor combine for a delightful read.
Harvard Business Review
Harvard Business Review