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The Other Side of Innovation: Solving the Execution Challenge
Vijay Govindarajan
€ 36.99
€ 31.21
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Description for The Other Side of Innovation: Solving the Execution Challenge
Hardback. Companies can't survive without innovating. But most put far more emphasis on generating Big Ideas than on executing them turning ideas into actual breakthrough products, services, and process improvements. This book reveals how to execute an innovation initiative whether a simple project or a grand, gutsy gamble. Num Pages: 240 pages, Illustrations. BIC Classification: KJD; KJM. Category: (P) Professional & Vocational. Dimension: 241 x 155 x 22. Weight in Grams: 460.
Companies can't survive without innovating. But most put far more emphasis on generating Big Ideas than on executing them--turning ideas into actual breakthrough products, services, and process improvements. That's because ideating is energizing and glamorous. By contrast, execution seems like humdrum, behind-the-scenes dirty work. But without execution, Big Ideas go nowhere. In The Other Side of Innovation, Vijay Govindarajan and Chris Trimble reveal how to execute an innovation initiative--whether a simple project or a grand, gutsy gamble. Drawing on examples from innovators as diverse as Allstate, BMW, Timberland, and Nucor, the authors explain how to: ... Read more
Companies can't survive without innovating. But most put far more emphasis on generating Big Ideas than on executing them--turning ideas into actual breakthrough products, services, and process improvements. That's because ideating is energizing and glamorous. By contrast, execution seems like humdrum, behind-the-scenes dirty work. But without execution, Big Ideas go nowhere. In The Other Side of Innovation, Vijay Govindarajan and Chris Trimble reveal how to execute an innovation initiative--whether a simple project or a grand, gutsy gamble. Drawing on examples from innovators as diverse as Allstate, BMW, Timberland, and Nucor, the authors explain how to: ... Read more
Product Details
Publisher
Harvard Business Review Press
Number of pages
288
Format
Hardback
Publication date
2010
Condition
New
Weight
460g
Number of Pages
240
Place of Publication
, United States
ISBN
9781422166963
SKU
V9781422166963
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15
About Vijay Govindarajan
Vijay Govindarajan is the Earl C. Daum 1924 Professor of International Business and the Founding Director of the Center for Global Leadership at the Tuck School of Business at Dartmouth College, and the 2008 Professor-in-Residence and Chief Innovation Consultant for General Electric. Chris Trimble, a well-known innovation speaker and consultant, is also on the faculty at Tuck.
Reviews for The Other Side of Innovation: Solving the Execution Challenge
The Other Side of Innovation is packed with clear recommendations about how to put its findings into practice... - Research Technology Management How do companies generate new ideas? And how do they turn those ideas into products? Hardly a week passes without someone publishing a book on the subject. Most are rubbish. But The Other Side of Innovation: ... Read more