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The Portable MBA in Economics
Philip K. Y. Young
€ 53.47
€ 46.16
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Description for The Portable MBA in Economics
Paperback. This essential addition to the acclaimed Portable MBA Series contains an important group of concepts and skills in order to understand the business environment along with a framework for making business decisions. Series: Portable MBA Series. Num Pages: 304 pages, glossary. BIC Classification: KC; KJMD; KJMV1. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly. Dimension: 250 x 190 x 16. Weight in Grams: 556.
This essential addition to the acclaimed Portable MBA Series contains an important group of concepts and skills in order to understand the business environment along with a framework for making business decisions. Demonstrates how to assess economic news and apply this information to business forecasting and such problems as pricing product and whether to initiate a marketing campaign. Features an economic tool kit which explains economic indicators, the Federal Reserve's role, foreign trade and exchange rates, how to analyze demand for a product and pricing cost benefit evaluation. Includes numerous examples and case studies.
This essential addition to the acclaimed Portable MBA Series contains an important group of concepts and skills in order to understand the business environment along with a framework for making business decisions. Demonstrates how to assess economic news and apply this information to business forecasting and such problems as pricing product and whether to initiate a marketing campaign. Features an economic tool kit which explains economic indicators, the Federal Reserve's role, foreign trade and exchange rates, how to analyze demand for a product and pricing cost benefit evaluation. Includes numerous examples and case studies.
Product Details
Format
Paperback
Publication date
1994
Publisher
John Wiley and Sons Ltd United States
Number of pages
304
Condition
New
Series
Portable MBA Series
Number of Pages
304
Place of Publication
New York, United States
ISBN
9780471595267
SKU
V9780471595267
Shipping Time
Usually ships in 7 to 11 working days
Ref
99-50
About Philip K. Y. Young
Philip K. Y. Young is the author of The Portable MBA in Economics, published by Wiley. John J. McAuley is the author of The Portable MBA in Economics, published by Wiley.
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