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The Power of Customer Misbehavior: Drive Growth and Innovation by Learning from Your Customers
M. Fisher
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Description for The Power of Customer Misbehavior: Drive Growth and Innovation by Learning from Your Customers
Hardback. To stay competitive, firms need to build great products but they also need to lend these products to the uses and misuses of their customers and learn extensively from them. This is the first book to explore the idea that allowing customers to adapt features in online products or services to suit their needs is the key to viral growth. Num Pages: 200 pages, 22 figures, 4 black & white tables. BIC Classification: KJE; KJSM; KJSP. Category: (G) General (US: Trade). Dimension: 219 x 147 x 17. Weight in Grams: 378.
To stay competitive, firms need to build great products but they also need to lend these products to the uses and misuses of their customers and learn extensively from them. This is the first book to explore the idea that allowing customers to adapt features in online products or services to suit their needs is the key to viral growth.
To stay competitive, firms need to build great products but they also need to lend these products to the uses and misuses of their customers and learn extensively from them. This is the first book to explore the idea that allowing customers to adapt features in online products or services to suit their needs is the key to viral growth.
Product Details
Publisher
Palgrave Macmillan United Kingdom
Number of pages
200
Format
Hardback
Publication date
2013
Condition
New
Number of Pages
192
Place of Publication
Basingstoke, United Kingdom
ISBN
9781137348913
SKU
V9781137348913
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15
About M. Fisher
Michael T. Fisher is a co-founding partner in the growth and scalability advisory firm AKF Partners. He was the former Chief Technology Officer of Quigo (acquired by AOL) and served as Vice President of Engineering & Architecture for PayPal. Michael received a PhD and MBA from Case Western Reserve University, an MS in Information Systems from Hawaii Pacific University and ... Read more
Reviews for The Power of Customer Misbehavior: Drive Growth and Innovation by Learning from Your Customers
"Fisher, Abbott and Lyytinen have written a fascinating and engaging book on the new era of customer empowerment. Executives are now more challenged than ever to understand customer behavior and the drivers for market growth. This book offers key insights for executives who desire to embark on a journey of discovery with customers, as they innovate on behalf of customers ... Read more