Erisman and Gautschi have put together a thought-provoking volume to address one of the most compelling questions of the 21st Century: How do businesses with simple goals contribute to a society with complex problems? I believe their work will drive changes in how we think and what we do in business schools all over the world. S. Andrew Starbird, ... Read moreDean and Professor of Operations Management & Information Systems, Santa Clara University, USA It has never been more important than it is today for businesses to have a purpose that extends far beyond just maximizing shareholder financial value. The many constituencies of business are hungry for companies committed to operating with purpose. This book helps students of business explore, develop and articulate the values that support the noble profession of business. Steve Reinemund, Retired Chairman and CEO, PepsiCo and Executive in Residence, Wake Forest University, USA An excellent book! A trumpet call summoning business and business schools to deliver not merely money and profits but also genuine and full-orbed service to society. Prabhu Guptara, Retired Executive Director, Organisational Development, WOLFSBERG This is an important book. It proves that to aim just for the bottom line is to aim too low. It's a call to really think about business and how it could truly benefit investors, workers and society. William Baker, PhD, Director Bernard Schwartz Center, Fordham University, USA and Pr esident Emeritus, WNET, New York Show Less