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The Retail Value Chain: How to Gain Competitive Advantage through Efficient Consumer Response (ECR) Strategies
Sami Finne
€ 44.99
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Description for The Retail Value Chain: How to Gain Competitive Advantage through Efficient Consumer Response (ECR) Strategies
Hardback. The internationalization and consolidation of retailing is turning the traditional retail industry on its head. International purchasing, fast and efficient operational models and new technologies constantly challenge retailers. This title analyses the changes in the retail industry and the strategic options now open to companies. Num Pages: 384 pages, Illustrations, plans. BIC Classification: KJS; KNPR. Category: (P) Professional & Vocational. Dimension: 245 x 169 x 33. Weight in Grams: 716.
The Retail Value Chain analyses the changes in the retail industry such as internationalization and consolidation and looks at the strategic options open to companies. It covers retail structures, efficient consumer response, partnerships in retail value chains, demand management, store operations, IT trends, loyalty programmes, shopper information sharing and more. In addition to providing useful insights into why retail operates the way it does, The Retail Value Chain describes the key concepts of Efficient Consumer Response (ECR) and provides several illustrative cases to demonstrate the results. As such, it is essential reading for both retail practitioners and students of ... Read more
The Retail Value Chain analyses the changes in the retail industry such as internationalization and consolidation and looks at the strategic options open to companies. It covers retail structures, efficient consumer response, partnerships in retail value chains, demand management, store operations, IT trends, loyalty programmes, shopper information sharing and more. In addition to providing useful insights into why retail operates the way it does, The Retail Value Chain describes the key concepts of Efficient Consumer Response (ECR) and provides several illustrative cases to demonstrate the results. As such, it is essential reading for both retail practitioners and students of ... Read more
Product Details
Publisher
Kogan Page Ltd United Kingdom
Number of pages
384
Format
Hardback
Publication date
2008
Condition
New
Number of Pages
384
Place of Publication
London, United Kingdom
ISBN
9780749454562
SKU
V9780749454562
Shipping Time
Usually ships in 7 to 11 working days
Ref
99-50
About Sami Finne
Sami Finne is a principal consultant and the sector leader for the Retail & Consumer Products sector in Capgemini Consulting Finland. He is also a well-known speaker in top management seminars and conferences, and a visiting lecturer in several academic institutions, including Helsinki School of Economics and Helsinki University. Hanna Sivonen is Senior Consultant in the Marketing, Sales and ... Read more
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