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The Social Media MBA in Practice: An Essential Collection of Inspirational Case Studies to Influence your Social Media Strategy
Christer Holloman
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Description for The Social Media MBA in Practice: An Essential Collection of Inspirational Case Studies to Influence your Social Media Strategy
Hardcover. .
The inside information that marketers and social media practitioners have been dying to get their hands on...
It seems like every day another self-appointed social media "guru" appears on the scene, offering to sell you his or her "surefire" cure for what ails you. Don't you think it's time you heard from the real experts—i.e., folks like you who are responsible for delivering their companies' social media strategies?
Based on extensive interviews with marketing, media and networking professionals at many of today's most admired brands and companies, The Social Media MBA in Practice provides ... Read more
- The most comprehensive set of "blueprints" available in one book for delivering social media strategies more successfully.
- Includes in-depth case studies packed with hand-on-advice that you can put to work in your company immediately.
- Covers all-important strategic social media activities - from improving relationships with customers to generating more sales, product testing to team building.
Product Details
Publisher
John Wiley & Sons Inc United States
Number of pages
318
Format
Hardback
Publication date
2013
Condition
New
Number of Pages
318
Place of Publication
New York, United States
ISBN
9781118524541
SKU
V9781118524541
Shipping Time
Usually ships in 4 to 8 working days
Ref
99-4
About Christer Holloman
The author of Amazon bestseller The Social Media MBA, Christer Holloman, has been writing technology trend features for Sky News online the last three years, reaching over 7 million readers every month, and was previously the Head of Digital Product Development at The Times and The Sunday Times in London. Holloman is a popular keynote speaker with audiences ... Read more
Reviews for The Social Media MBA in Practice: An Essential Collection of Inspirational Case Studies to Influence your Social Media Strategy
I recommend this book to show how a focused, measured and collaborative approach to social media can deliver tangible and sustainable business success. (Admap, February 2014)