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29%OFFJoey Reiman - The Story of Purpose: The Path to Creating a Brighter Brand, a Greater Company, and a Lasting Legacy - 9781118443699 - V9781118443699
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The Story of Purpose: The Path to Creating a Brighter Brand, a Greater Company, and a Lasting Legacy

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Description for The Story of Purpose: The Path to Creating a Brighter Brand, a Greater Company, and a Lasting Legacy Hardcover. A proven methodology for building a purpose-powered organization

Some ideas are bigger than others, and the Master Idea your company's purpose is the biggest. Num Pages: 256 pages, Illustrations. BIC Classification: KJ. Category: (P) Professional & Vocational. Dimension: 153 x 228 x 23. Weight in Grams: 372.
A proven methodology for building a purpose-powered organization

Some ideas are bigger than others, and the Master Idea—your company's purpose—is the biggest. Whether addressing communication between leadership and associates, suppliers to manufacturers, sales force to customers, or brand to consumers, The Story of Purpose details a proven methodology for businesses, small to large, how to build a purpose-inspired organization to positively impact employees, customers, and the bottom line. It reveals the process for uncovering what makes a company distinctive and guides you to discover the fundamental force behind the organization that no competitor can replicate or replace.

  • The Story ... Read more incorporates stories of purpose from Procter & Gamble, McDonald's, Newell Rubbermaid and many more purpose-driven companies. These stories come to life in a comprehensive book that promises to guide, inspire, and transform your organization
  • Offers a blueprint for creating powerful internal and external messages for current and future customers, employees, and shareholders

The Story of Purpose will leave you asking yourself "what gets me up in the morning?" instead of "what keeps me up at night?"

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Product Details

Publisher
John Wiley & Sons Inc
Number of pages
256
Format
Hardback
Publication date
2013
Condition
New
Number of Pages
252
Place of Publication
New York, United States
ISBN
9781118443699
SKU
V9781118443699
Shipping Time
Usually ships in 4 to 8 working days
Ref
99-3

About Joey Reiman
JOEY REIMAN is founder and CEO of the global consultancy, BrightHouse, a company whose mission is to bring purpose to the world of business. Reiman has emerged as the leading expert in the area of purpose-inspired leadership, marketing, and innovation. His breakthrough purpose methodology and frameworks have been adopted by top firms, including Procter & Gamble, The Coca-Cola Company, McDonald’s, ... Read more

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