The Strategic Management of Information Systems: Building a Digital Strategy
John L. Ward
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Description for The Strategic Management of Information Systems: Building a Digital Strategy
Paperback. * A comprehensively updated revision of a book regarded by many as one the leading and authoritative titles for practitioners, academics and students in the domain of information systems and technology (IS/IT) strategy. Num Pages: 504 pages. BIC Classification: KJQ. Category: (P) Professional & Vocational. Dimension: 246 x 189. .
* A comprehensively updated revision of a book regarded by many as one the leading and authoritative titles for practitioners, academics and students in the domain of information systems and technology (IS/IT) strategy. * Presents a structured framework with tools, techniques and ways of thinking which provide a practical approach to building a digital strategy, expressed primarily in the language of business and management. * Brings together the implications of the significant advances in IT and the most useful current thinking, research, and experiences concerning the business impact and strategic opportunities created by IS/IT. *Peppard and Ward discuss the key ... Read more
* A comprehensively updated revision of a book regarded by many as one the leading and authoritative titles for practitioners, academics and students in the domain of information systems and technology (IS/IT) strategy. * Presents a structured framework with tools, techniques and ways of thinking which provide a practical approach to building a digital strategy, expressed primarily in the language of business and management. * Brings together the implications of the significant advances in IT and the most useful current thinking, research, and experiences concerning the business impact and strategic opportunities created by IS/IT. *Peppard and Ward discuss the key ... Read more
Product Details
Publisher
John Wiley and Sons Ltd
Format
Paperback
Publication date
2016
Condition
New
Weight
847g
Number of Pages
504
Place of Publication
Chichester, United Kingdom
ISBN
9780470034675
SKU
V9780470034675
Shipping Time
Usually ships in 4 to 8 working days
Ref
99-7
About John L. Ward
Joe Peppard is a Professor at the European School of Management and Technology, Berlin, Germany and an adjunct professor at the University of South Australia. The focus of his research, teaching and consulting is in the areas of leadership, strategy, innovation, organization design and business value realization in the context of digital technologies. Findings from his research have been ... Read more
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