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The Strategic Storyteller: Content Marketing in the Age of the Educated Consumer
Alexander Jutkowitz
€ 25.99
€ 21.03
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Description for The Strategic Storyteller: Content Marketing in the Age of the Educated Consumer
Hardback. A content marketing framework grounded in real-world research The Rules of Perception provides an insightful guide to content marketing for today's audiences. Num Pages: 224 pages. BIC Classification: KJS. Category: (P) Professional & Vocational. Weight in Grams: 666.
A content marketing framework grounded in real-world research The Strategic Storyteller: Content Marketing in the Age of the Educated Consumer provides an insightful guide to content marketing for today's audiences. Using research from over twenty years of experience across political polling and marketing, author Alexander Jutkowitz shares a practical framework for making content marketing work. Your customers are smarter than ever before, and can easily see straight through the type of lazy or disingenuous content that tarnished the reputation of this truly effective strategy. By creating the right type of content tailored to your market, you can deliver ... Read more
A content marketing framework grounded in real-world research The Strategic Storyteller: Content Marketing in the Age of the Educated Consumer provides an insightful guide to content marketing for today's audiences. Using research from over twenty years of experience across political polling and marketing, author Alexander Jutkowitz shares a practical framework for making content marketing work. Your customers are smarter than ever before, and can easily see straight through the type of lazy or disingenuous content that tarnished the reputation of this truly effective strategy. By creating the right type of content tailored to your market, you can deliver ... Read more
Product Details
Publisher
John Wiley & Sons Inc
Format
Hardback
Publication date
2017
Condition
New
Weight
665g
Number of Pages
176
Place of Publication
New York, United States
ISBN
9781119345114
SKU
V9781119345114
Shipping Time
Usually ships in 7 to 11 working days
Ref
99-50
About Alexander Jutkowitz
ALEXANDER JUTKOWITZ is global CEO of GROUP SJR and Truffle Pig, and U.S. CEO of Hill+Knowlton Strategies. A former political pollster, digital architect, brand strategist, and content creator in over 30 countries, he is committed to the idea that brands who tell their own stories innovate faster and inspire enduring customer loyalty. He is on the board of the Advertising ... Read more
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