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Joseph Lampel - The Strategy Process - 9780273716280 - V9780273716280
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The Strategy Process

€ 110.50
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Description for The Strategy Process Paperback. .

'There are two people, and only two, whose ideas must be taught to every MBA in the world: Michael Porter and Henry Mintzberg.' – Forbes Magazine

 

The Strategy Process is a truly original and authoritative strategy textbook. The author team of Mintzberg, Lampel, Quinn and Ghoshal introduce a richness of theory and practice into this text, offering an ideal introduction for those who want to develop a deep understanding of strategy.

 

Now into its fifth edition, this text does not shy away from the complexity of strategy but rather seeks to illuminate where it can and encourage debate ... Read more

 

As well as offering a comprehensive overview of the huge body of academic knowledge in this area, The Strategy Process encourages a practical perspective through 36 substantial case studies. From modern multinationals to the battlefields of 19th century Europe, this book shows that strategy is everywhere, and understanding it is essential.

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Product Details

Publisher
Pearson Education Limited United Kingdom
Number of pages
744
Format
Paperback
Publication date
2014
Condition
New
Number of Pages
744
Place of Publication
Harlow, United Kingdom
ISBN
9780273716280
SKU
V9780273716280
Shipping Time
Usually ships in 4 to 8 working days
Ref
99-2

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