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The Vernor's Story: From Gnomes to Now
Lawrence L. Rouch
€ 15.99
€ 15.58
FREE Delivery in Ireland
Description for The Vernor's Story: From Gnomes to Now
Paperback. An illustrated history of one of the greatest success stories in the American beverage industry Num Pages: 136 pages, 75 photographs. BIC Classification: 1KBBNG; KNDF. Category: (P) Professional & Vocational. Dimension: 185 x 140 x 10. Weight in Grams: 322.
Amply illustrated, The Vernor's Story -- From Gnomes to Now captures the spirit and genius of the people who transformed Vernors into an iconic American soft drink that has spanned two centuries of shifting public taste. With over seventy photographs depicting the history of the company, The Vernor's Story is an insider's look at early operations, as well as the firm's famous marketing blitz, featuring Vernor's distinctive green and gold packaging and its engaging gnome.
Add to that the legion of devoted Vernor's fans, and the beverage itself, a unique, spicy, mysteriously flavored carbonated ginger drink that's appealed to ... Read more
Product Details
Format
Paperback
Publication date
2003
Publisher
UNIVERSITY OF MICHIGAN REGIONAL
Condition
New
Number of Pages
136
Place of Publication
, United States
ISBN
9780472066971
SKU
V9780472066971
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15
About Lawrence L. Rouch
Lawrence L. Rouch is President of Studio3/Innovations, a marketing and consulting firm representing fine artists in the automotive and fine arts fields. He established his Detroit connection as a training and development specialist for the Chrysler Corporation.
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