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Welcome to the Creative Age: Bananas, Business and the Death of Marketing
Mark Earls
€ 43.99
€ 34.21
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Description for Welcome to the Creative Age: Bananas, Business and the Death of Marketing
Hardcover. This book sets out a new agenda for business. Central to the new approach are the notions of "purpose--ideas" (what you are for) and "interventions" (what you do), both of which demand creativity. Num Pages: 288 pages, endnotes, index. BIC Classification: KJMV7. Category: (P) Professional & Vocational; (XV) Technical / Manuals. Dimension: 164 x 242 x 23. Weight in Grams: 594.
This book chronicles the dawn of the age of creativity in business, when new ideas and practices based on creativity will drastically change the way we do business. Starting with an overview of the age of marketing, the book winds its way through the past and the present to show us the future of business, backed up with insights from sociology and psychology.
This book chronicles the dawn of the age of creativity in business, when new ideas and practices based on creativity will drastically change the way we do business. Starting with an overview of the age of marketing, the book winds its way through the past and the present to show us the future of business, backed up with insights from sociology and psychology.
Product Details
Format
Hardback
Publication date
2002
Publisher
John Wiley & Sons Inc United Kingdom
Number of pages
288
Condition
New
Number of Pages
292
Place of Publication
New York, United States
ISBN
9780470844991
SKU
V9780470844991
Shipping Time
Usually ships in 7 to 11 working days
Ref
99-50
About Mark Earls
MARK EARLS is Executive Group Planning Director at Ogilvy London - the UK's largest communications group. Prior to this, he worked at St. Luke's and a number of other London Ad agencies. Mark is a frequent public speaker and has presented papers on his field of expertise around the world and judged a number of awards competitions. ... Read more
Reviews for Welcome to the Creative Age: Bananas, Business and the Death of Marketing
"... Using ingeniously insightful witty examples, mark Earls embarks on a radical and comprehensive critique of the fundamental principles of business and marketing..." (Marketing Business, September 2002) "…a highly entertaining and thought-provoking denunciation of what’s gone wrong with marketing…Mark’s easy-flowing writing style will encourage you to try to spend the evening reading it at one sitting…" (www.theidm.com 4 November ... Read more