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Theory of Marketing
Marius Ludicke
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Description for Theory of Marketing
Paperback. Marius Ludicke documents and explains the largely abandoned scholarly ambition to develop a general theory of marketing. Drawing on Luhmannian social systems theory the author proposes a fundamentally different comprehensive concept of marketing that fulfills foundational scholarly and managerial requirements in an unprecedented way." Num Pages: 191 pages, biography. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 210 x 148. Weight in Grams: 272.
Marius Ludicke documents and explains the largely abandoned scholarly ambition to develop a general theory of marketing. Drawing on Luhmannian social systems theory the author proposes a fundamentally different comprehensive concept of marketing that fulfills foundational scholarly and managerial requirements in an unprecedented way.
Marius Ludicke documents and explains the largely abandoned scholarly ambition to develop a general theory of marketing. Drawing on Luhmannian social systems theory the author proposes a fundamentally different comprehensive concept of marketing that fulfills foundational scholarly and managerial requirements in an unprecedented way.
Product Details
Format
Paperback
Publication date
2006
Publisher
Deutscher Universitats-Verlag Germany
Number of pages
191
Condition
New
Number of Pages
191
Place of Publication
Wiesbaden, Germany
ISBN
9783835003040
SKU
V9783835003040
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15
About Marius Ludicke
Dr. Marius Lüdicke promovierte bei Prof. Dr. Beat F. Schmid am Institut für Medien- und Kommunikationsmanagement an der Universität St. Gallen.
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