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Third-Party Product Reviews and Consumer Behaviour
Wolfgang Ziniel
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Description for Third-Party Product Reviews and Consumer Behaviour
Paperback. Num Pages: 204 pages, 39 black & white illustrations, 32 black & white tables, biography. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 11. Weight in Grams: 278.
Third-Party Product Reviews (TPPRs) are neutral (as far as the producers' interests are concerned) and consumer-orientated product tests that are carried out by experts. The reviews are published in special interest magazines like PC-World, Runner's World, Decanter or Wine Advocate and on the magazines' web pages respectively. Market observations provide strong evidence that Third-Party Product Reviews (TPPRs) significantly influence the success or failure of the products evaluated. Apart from purely descriptive contributions, however, there have not been any studies so far that examine the impact of such test information on purchase behaviour. This work aims at diminishing this gap in ... Read more
Third-Party Product Reviews (TPPRs) are neutral (as far as the producers' interests are concerned) and consumer-orientated product tests that are carried out by experts. The reviews are published in special interest magazines like PC-World, Runner's World, Decanter or Wine Advocate and on the magazines' web pages respectively. Market observations provide strong evidence that Third-Party Product Reviews (TPPRs) significantly influence the success or failure of the products evaluated. Apart from purely descriptive contributions, however, there have not been any studies so far that examine the impact of such test information on purchase behaviour. This work aims at diminishing this gap in ... Read more
Product Details
Format
Paperback
Publication date
2013
Publisher
Springer Fachmedien Wiesbaden Germany
Number of pages
204
Condition
New
Number of Pages
183
Place of Publication
, Germany
ISBN
9783834936325
SKU
V9783834936325
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15
About Wolfgang Ziniel
Wolfgang Ziniel completed his doctoral thesis as a research assistant under the supervision of Prof. Reinhold Hatzinger at the Vienna University of Economics and Business. Currently he works in the field of industry and structure analyses and retail research at the Austrian Institute for SME Research in Vienna.
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