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Tourism and Generation Y
P J Benckendorfff
€ 171.36
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Description for Tourism and Generation Y
Hardback. 184 pages, 8 figures/illustrations. Generation Y is a phenomenon identified by social scientists and social commentators, and is frequently discussed in the media. This book looks at Generation Y in a tourism context. It investigates trends and behaviour and tourism marketing aimed specifically at them. Cateogry: (U) Tertiary Education (US: College); (UP) Postgraduate, Research & Scholarly. BIC Classification: KNSG. Dimension: 253 x 177 x 19. Weight: 600.
Generation Y is a phenomenon identified by social scientists and social commentators, and is frequently discussed in the media. Referring to the current generation of young people, the label attributes to this generation modes of behaviour, values and attitudes distinct from previous generations. This book looks at Generation Y in a tourism context; in broad conceptual terms such as trends and behaviour, and in applied terms, for example looking at particular types of travel that Generation Y takes part in, and tourism marketing aimed specifically at them. This volume aims to define and examine the current and future generation of ... Read more
Generation Y is a phenomenon identified by social scientists and social commentators, and is frequently discussed in the media. Referring to the current generation of young people, the label attributes to this generation modes of behaviour, values and attitudes distinct from previous generations. This book looks at Generation Y in a tourism context; in broad conceptual terms such as trends and behaviour, and in applied terms, for example looking at particular types of travel that Generation Y takes part in, and tourism marketing aimed specifically at them. This volume aims to define and examine the current and future generation of ... Read more
Product Details
Format
Hardback
Publication date
2009
Publisher
CABI Publishing
Number of pages
184
Condition
New
Number of Pages
184
Place of Publication
Wallingford, United Kingdom
ISBN
9781845936013
SKU
V9781845936013
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-2
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