Eric Laws has an MPhil from the University of Surrey and a PhD from Griffith University. He has retired from full time academic life, and is Visiting Professor at Leshan Normal University, Sichuan, P.R. China. His research interests include tourism service quality, destination management, crisis management and elephant tourism. Eric's publications include nearly 100 journal articles, book chapters and conference papers. The Elephant Tourism Business is Eric's twentieth authored or edited book. Richard Butler was educated at Nottingham University and the University of Glasgow (PhD Geography 1973), and spent thirty years at the University of Western Ontario in Canada as Professor and Chairman of the Department of Geography, and then the University of Surrey, where he was Professor of Tourism from 1997 to 2005. He is currently Emeritus Professor of International Tourism in the Strathclyde Business School, University of Strathclyde, Glasgow. He has published a large number of journal articles, fourteen books on tourism and many chapters in other books. His fields of interest are the development process of tourist destinations the impacts of tourism, carrying capacity and sustainability, and tourism in remote areas and islands. Noel Scott is Adjunct Professor of Tourism Management in the Sustainability Research Centre, University of the Sunshine Coast. His research interests include the study of wildlife tourism, tourism experiences, destination management and marketing, and stakeholder organization. He has over 300 academic articles published including 16 books. He is on the Editorial Board of 10 journals, a Fellow of the Council of Australian University Tourism and Hospitality Educators, and a member of the International Association of China Tourism Scholars.