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Tourists' Behaviors and Evaluations (Advances in Culture, Tourism and Hospitality Research)
Arch G. Woodside (Ed.)
€ 131.99
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Description for Tourists' Behaviors and Evaluations (Advances in Culture, Tourism and Hospitality Research)
Hardcover. Volume 9, Tourists' and Customers' Behaviors and Evaluations, describes the benefits of taking a behaviorstoevaluations perspective in tourism and customer research. The thirteen papers in the volume include "the general theory of guest evaluations of service design/performances" by Woodside and Kozak Editor(s): Woodside, Arch G.; Kozak, Metin. Series: Advances in Culture, Tourism and Hospitality Research. Num Pages: 152 pages, black & white tables, figures. BIC Classification: KNSG. Category: (P) Professional & Vocational. Dimension: 237 x 152 x 16. Weight in Grams: 366.
The authors propose that complexity theory holds great promise in improving understanding of guests' evaluations of their service experiences. Volume 9 provides answers to the following and additional behavior and evaluation issues. How do general and behavior specific attitudes work together in explaining air travelers' carbon offsetting behavior? What can the zone of tolerance and importanceperformance analysis (IPA) techniques tell us about the evaluations of convention delegates' perceptions of products and services? How can a "slow city" motivate domestic tourists to visit the destination? Do effective marketing strategies for performing arts require unique designs to attract incidental spectators as well ... Read more
The authors propose that complexity theory holds great promise in improving understanding of guests' evaluations of their service experiences. Volume 9 provides answers to the following and additional behavior and evaluation issues. How do general and behavior specific attitudes work together in explaining air travelers' carbon offsetting behavior? What can the zone of tolerance and importanceperformance analysis (IPA) techniques tell us about the evaluations of convention delegates' perceptions of products and services? How can a "slow city" motivate domestic tourists to visit the destination? Do effective marketing strategies for performing arts require unique designs to attract incidental spectators as well ... Read more
Product Details
Format
Hardback
Publication date
2014
Publisher
Emerald Group Publishing Limited
Condition
New
Series
Advances in Culture, Tourism and Hospitality Research
Number of Pages
152
Place of Publication
Bingley, United Kingdom
ISBN
9781784411725
SKU
V9781784411725
Shipping Time
Usually ships in 7 to 11 working days
Ref
99-50
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