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Description for Trademarks
Paperback. Num Pages: 142 pages, biography. BIC Classification: KJS; LNCB. Category: (G) General (US: Trade). Dimension: 235 x 155 x 8. Weight in Grams: 247.
For many companies, brands are now their most valuable assets - yet there is insufficient knowledge within business in general of legal systems that exist to allow brand owners to protect these assets. Equally, few trademark lawyers fully understand the commercial significance of these legal systems for the success of brand-based businesses. Adopting an interdisciplinary approach, Trademarks divulges the legal enigma to the brand owner, and the business advantage of trademarking to the lawyer, whilst providing a unique insight into all aspects of trademarking for all those fascinated by this channel for success.
For many companies, brands are now their most valuable assets - yet there is insufficient knowledge within business in general of legal systems that exist to allow brand owners to protect these assets. Equally, few trademark lawyers fully understand the commercial significance of these legal systems for the success of brand-based businesses. Adopting an interdisciplinary approach, Trademarks divulges the legal enigma to the brand owner, and the business advantage of trademarking to the lawyer, whilst providing a unique insight into all aspects of trademarking for all those fascinated by this channel for success.
Product Details
Format
Paperback
Publication date
1998
Publisher
Palgrave Macmillan United Kingdom
Number of pages
142
Condition
New
Number of Pages
142
Place of Publication
Basingstoke, United Kingdom
ISBN
9781349147212
SKU
V9781349147212
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15
About Tom Blackett
TOM BLACKETT is Group Deputy Chairman of the Interbrand Group plc. He has contributed to several books on brands including The World's Greatest Brands (Macmillan, 1996) and Brands : the New Wealth Creators (Macmillan, 1997).
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