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Transnational Marketing and Transnational Consumers
Ibrahim Sirkeci
€ 70.27
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Description for Transnational Marketing and Transnational Consumers
Paperback. This book offers a fresh perspective on the transnational character of organizations and firms, stressing the importance of the transnationality of marketing strategies for success. Takes into account increasing human mobility and its implications for marketing. Series: SpringerBriefs in Business. Num Pages: 83 pages, 3 black & white illustrations, 3 colour illustrations, 4 black & white tables, biography. BIC Classification: KJC; KJMV6; KJS. Category: (P) Professional & Vocational. Dimension: 235 x 155 x 6. Weight in Grams: 145.
Product Details
Format
Paperback
Publication date
2013
Publisher
Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
Number of pages
83
Condition
New
Series
SpringerBriefs in Business
ISBN
9783642367748
SKU
V9783642367748
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15
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