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Tribal Marketing, Tribal Branding
Brendan Richardson
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Description for Tribal Marketing, Tribal Branding
Paperback. Tribal branding allows marketers to benefit from greatly enhanced levels of consumer devotion to brands. Richardson incorporates the approach of ethno-marketing to expertly explain the opportunities for marketing and branding professionals to co-create brands with, and develop new ways of marketing to, tribal groups and brand communities. Num Pages: 195 pages, biography. BIC Classification: KJC; KJMV3; KJS; KJSP; KJT. Category: (G) General (US: Trade). Dimension: 235 x 155. .
Tribal branding allows marketers to benefit from greatly enhanced levels of consumer devotion to brands. Richardson incorporates the approach of ethno-marketing to expertly explain the opportunities for marketing and branding professionals to co-create brands with, and develop new ways of marketing to, tribal groups and brand communities.
Tribal branding allows marketers to benefit from greatly enhanced levels of consumer devotion to brands. Richardson incorporates the approach of ethno-marketing to expertly explain the opportunities for marketing and branding professionals to co-create brands with, and develop new ways of marketing to, tribal groups and brand communities.
Product Details
Format
Paperback
Publication date
2013
Publisher
Palgrave Macmillan United Kingdom
Number of pages
195
Condition
New
Number of Pages
184
Place of Publication
Basingstoke, United Kingdom
ISBN
9781349350094
SKU
V9781349350094
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15
About Brendan Richardson
Brendan Richardson is Lecturer in Marketing and Consumer Behaviour in the Department of Management and Marketing at University College Cork, Ireland and is building a reputation in the areas of tribal marketing and consumer tribes.
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