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Trust and Power: Consumers, the Modern Corporation, and the Making of the United States Automobile Market
Sally H. Clarke
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Description for Trust and Power: Consumers, the Modern Corporation, and the Making of the United States Automobile Market
Paperback. Trust and Power argues that automobile corporations have historically faced conflicts with the very customers whose loyalty they sought. Num Pages: 316 pages, 11 tables. BIC Classification: 1KBB; HBJK; HBTK; KNDR. Category: (P) Professional & Vocational. Dimension: 229 x 152 x 18. Weight in Grams: 470.
Trust and Power argues that corporations have faced conflicts with the very consumers whose loyalty they sought. The book provides novel insights into the dialogue between corporations and consumers by examining the car industry during the twentieth century. In the new market at the turn of the century, car manufacturers produced defective cars, and consumers faced risks of physical injuries as well as financial losses. By the 1920s, cars were sold in a mass market where state agencies intervened to monitor, however imperfectly, product quality and fair pricing mechanisms. After 1945, the market matured as most US families came to ... Read more
Trust and Power argues that corporations have faced conflicts with the very consumers whose loyalty they sought. The book provides novel insights into the dialogue between corporations and consumers by examining the car industry during the twentieth century. In the new market at the turn of the century, car manufacturers produced defective cars, and consumers faced risks of physical injuries as well as financial losses. By the 1920s, cars were sold in a mass market where state agencies intervened to monitor, however imperfectly, product quality and fair pricing mechanisms. After 1945, the market matured as most US families came to ... Read more
Product Details
Format
Paperback
Publication date
2009
Publisher
Cambridge University Press United Kingdom
Number of pages
316
Condition
New
Number of Pages
316
Place of Publication
Cambridge, United Kingdom
ISBN
9780521120388
SKU
V9780521120388
Shipping Time
Usually ships in 4 to 8 working days
Ref
99-2
About Sally H. Clarke
Sally H. Clarke, Associate Professor of History at the University of Texas at Austin, specializes in the political economy of the United States during the 20th century. Her interdisciplinary interests are reflected in articles in the Journal of Design History, Law and History Review, and Business History. She has been a Fellow at the Radcliffe Institute for Advanced Study (Harvard ... Read more
Reviews for Trust and Power: Consumers, the Modern Corporation, and the Making of the United States Automobile Market
"...anyone interested in the early years of the automobile industry or creative scholarship in business history will profit from reading this book." -Mark R. Wilson, Journal of Interdisciplinary History "...a valuable tool for those interested in the inner workings of the development of the automobile market."
Louis Rodriquez, Kutztown University: Canadian Journal of History "This book will stand as ... Read more
Louis Rodriquez, Kutztown University: Canadian Journal of History "This book will stand as ... Read more