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Uncommon Sense, Common Nonsense: Why Some Organisations Consistently Outperform Others
Jules Goddard
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Description for Uncommon Sense, Common Nonsense: Why Some Organisations Consistently Outperform Others
Paperback. Suitable for those who want to succeed and stand out from the herd, this book is for managers who know that their organisations are stuck in a mindset that thrives on fashionable business theories that are no more than folk wisdom, and whose so-called strategies that are little more than banal wish lists. Num Pages: 256 pages, black & white illustrations. BIC Classification: KJM. Category: (P) Professional & Vocational. Dimension: 198 x 130 x 24. Weight in Grams: 280.
This is a book for managers who know that their organisations are stuck in a mindset that thrives on fashionable business theories that are no more than folk wisdom, and whose so-called strategies that are little more than banal wish lists. It puts forward the notion that the application of uncommon sense - thinking or acting differently from other organisations in a way that makes unusual sense - is the secret to competitive success. For those who want to succeed and stand out from the herd this book is a beacon of uncommon sense and a timely antidote to ... Read more
This is a book for managers who know that their organisations are stuck in a mindset that thrives on fashionable business theories that are no more than folk wisdom, and whose so-called strategies that are little more than banal wish lists. It puts forward the notion that the application of uncommon sense - thinking or acting differently from other organisations in a way that makes unusual sense - is the secret to competitive success. For those who want to succeed and stand out from the herd this book is a beacon of uncommon sense and a timely antidote to ... Read more
Product Details
Publisher
Profile Books
Number of pages
256
Format
Paperback
Publication date
2012
Condition
New
Number of Pages
256
Place of Publication
London, United Kingdom
ISBN
9781846686023
SKU
V9781846686023
Shipping Time
Usually ships in 5 to 9 working days
Ref
99-99
About Jules Goddard
Jules Goddard is a Fellow of the Centre for Management Development at London Business School, where he has taught competitive strategy and creative marketing for 30 years. He is also a Research Associate of the Management Lab at London Business School and was previously Gresham Professor of Commerce and Mercers Memorial Professor at City University. In his career he has ... Read more
Reviews for Uncommon Sense, Common Nonsense: Why Some Organisations Consistently Outperform Others
Provocative, insightful, innovative and contrarian - with truths on every page
Professor Lynda Gratton, London Business School This ground-breaking book s a joy to read
Tom Robertson, Dean, The Wharton School, University of Pennsylvania Investing in new ideas is more fruitful than investing in market research. Goddard and Eccles understand this, pinpointing that an openness to making mistakes ... Read more
Professor Lynda Gratton, London Business School This ground-breaking book s a joy to read
Tom Robertson, Dean, The Wharton School, University of Pennsylvania Investing in new ideas is more fruitful than investing in market research. Goddard and Eccles understand this, pinpointing that an openness to making mistakes ... Read more