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Understanding Markets and Strategy: How to Exploit Markets for Sustainable Business Growth
Malcolm Morley
€ 61.53
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Description for Understanding Markets and Strategy: How to Exploit Markets for Sustainable Business Growth
Paperback. Explains the context, meaning and value of markets. This book shows you how to analyze them, develop appropriate strategies and respond appropriately to changing competitive dynamics, ensuring that resources are used to create the greatest chances of success. Num Pages: 272 pages, black & white illustrations. BIC Classification: KJC; KJMV7. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 235 x 158 x 15. Weight in Grams: 426.
In order to expand your business in existing and into new and diverse markets, it is vital that strategies and plans can be developed with realistic prospects of success. Understanding Markets and Strategy explains the context, meaning and value of markets. It shows you how to analyze them, develop appropriate strategies and respond appropriately to changing competitive dynamics, ensuring that resources are used to create the greatest chances of success. Debunking myths around how markets are defined, it explores how to exploit the assets you currently possess and how to develop new assets for the target market. It also explores ... Read more
In order to expand your business in existing and into new and diverse markets, it is vital that strategies and plans can be developed with realistic prospects of success. Understanding Markets and Strategy explains the context, meaning and value of markets. It shows you how to analyze them, develop appropriate strategies and respond appropriately to changing competitive dynamics, ensuring that resources are used to create the greatest chances of success. Debunking myths around how markets are defined, it explores how to exploit the assets you currently possess and how to develop new assets for the target market. It also explores ... Read more
Product Details
Publisher
Kogan Page Ltd
Format
Paperback
Publication date
2014
Condition
New
Weight
426g
Number of Pages
272
Place of Publication
London, United Kingdom
ISBN
9780749471521
SKU
V9780749471521
Shipping Time
Usually ships in 7 to 11 working days
Ref
99-50
About Malcolm Morley
Professor Malcolm Morley OBE is a chief executive and leader who has worked at Board level in both the private and public sectors. As a management consultant he gained international experience developing senior managers into leaders, developing strategies in a diverse range of markets and supporting strategic and organisational change. As an academic specialising in strategic management he has lectured ... Read more
Reviews for Understanding Markets and Strategy: How to Exploit Markets for Sustainable Business Growth
[A]ims to help senior managers understand markets so that marketing strategies can be developed in context, and investments in products, services and marketing can be pursued with real prospects for success in practice.
John Gibbs Leading Business Books
John Gibbs Leading Business Books