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Understanding Michael Porter: The Essential Guide to Competition and Strategy
Joan Magretta
€ 36.99
€ 31.31
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Description for Understanding Michael Porter: The Essential Guide to Competition and Strategy
Hardback. If you want to understand how companies achieve and sustain competitive success, Michael Porter's frameworks are the foundation. But while everyone in business knows Porter's name, his writing can be daunting. As a result, many managers misunderstand and misuse his concepts. This title provides a summary of Porter's revolutionary thinking. Num Pages: 256 pages, Illustrations. BIC Classification: KJC. Category: (G) General (US: Trade). Dimension: 164 x 241 x 23. Weight in Grams: 478.
Competitive advantage. The value chain. Five forces. Industry structure. Differentiation. Relative cost. If you want to understand how companies achieve and sustain competitive success, Michael Porter's frameworks are the foundation. But while everyone in business may know Porter's name, many managers misunderstand and misuse his concepts. Understanding Michael Porter sets the record straight, providing the first concise, accessible summary of Porter's revolutionary thinking. Written with Porter's full cooperation by Joan Magretta, his former editor at Harvard Business Review, this new book delivers fresh, clear examples to illustrate and update Porter's ideas. Magretta uses her wide business experience to ... Read more
Competitive advantage. The value chain. Five forces. Industry structure. Differentiation. Relative cost. If you want to understand how companies achieve and sustain competitive success, Michael Porter's frameworks are the foundation. But while everyone in business may know Porter's name, many managers misunderstand and misuse his concepts. Understanding Michael Porter sets the record straight, providing the first concise, accessible summary of Porter's revolutionary thinking. Written with Porter's full cooperation by Joan Magretta, his former editor at Harvard Business Review, this new book delivers fresh, clear examples to illustrate and update Porter's ideas. Magretta uses her wide business experience to ... Read more
Product Details
Publisher
Harvard Business Review Press
Number of pages
208
Format
Hardback
Publication date
2011
Condition
New
Weight
481g
Number of Pages
256
Place of Publication
, United States
ISBN
9781422160596
SKU
V9781422160596
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15
About Joan Magretta
Joan Magretta has worked with Michael Porter for almost two decades; she is a Senior Associate at the Institute for Strategy and Competitiveness at Harvard Business School, a McKinsey Award winner, and author of What Management Is, a top pick of its year by The Economist. She was a Bain partner and strategy editor of the Harvard Business Review.
Reviews for Understanding Michael Porter: The Essential Guide to Competition and Strategy
"The Harvard professor's books are required reading for health care leaders tackling strategy."
American Hospital Association "A book on understanding Porter is worthwhile because he's often misunderstood. He is widely and rightly regarded as the all-time greatest strategy guru, but that view gets the emphasis wrong."
Fortune magazine "If you have always intended to read Michael Porter's groundbreaking ... Read more
American Hospital Association "A book on understanding Porter is worthwhile because he's often misunderstood. He is widely and rightly regarded as the all-time greatest strategy guru, but that view gets the emphasis wrong."
Fortune magazine "If you have always intended to read Michael Porter's groundbreaking ... Read more