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Understanding Social Media: How to Create a Plan for Your Business that Works
Damian Ryan
€ 33.99
€ 30.93
FREE Delivery in Ireland
Description for Understanding Social Media: How to Create a Plan for Your Business that Works
Paperback. Written by the same team behind the bestselling Understanding Digital Marketing, Understanding Social Media is the ultimate guide to using social media to grow a customer base, increase engagement and build a business. Num Pages: 304 pages, black & white illustrations. BIC Classification: KJE; KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 158 x 234 x 19. Weight in Grams: 464.
Understanding Social Media is the essential guide to social media for students and professionals alike. Drawing on the experience, advice and tips from dozens of digital marketers and social media superstars, it is an extensive crowd-sourced guide to social media platforms. Illustrated throughout with case studies from both successful and failed campaigns, Understanding Social Media democratizes knowledge of social media and promotes best practice, answering questions such as 'How do you create a compelling social media campaign?', 'How do you build and engage with an audience?' and 'Where is the line between online PR and social media drawn?' It ... Read more
Understanding Social Media is the essential guide to social media for students and professionals alike. Drawing on the experience, advice and tips from dozens of digital marketers and social media superstars, it is an extensive crowd-sourced guide to social media platforms. Illustrated throughout with case studies from both successful and failed campaigns, Understanding Social Media democratizes knowledge of social media and promotes best practice, answering questions such as 'How do you create a compelling social media campaign?', 'How do you build and engage with an audience?' and 'Where is the line between online PR and social media drawn?' It ... Read more
Product Details
Publisher
Kogan Page Ltd
Format
Paperback
Publication date
2015
Series
Cambridge Marketing Handbooks
Condition
New
Number of Pages
304
Place of Publication
London, United Kingdom
ISBN
9780749473563
SKU
V9780749473563
Shipping Time
Usually ships in 7 to 11 working days
Ref
99-50
About Damian Ryan
Damian Ryan is founder and chairman of The Global Academy of Digital Marketing, a collaborative movement comprised of digital marketers seeking knowledge, case studies, contacts and credible data to help them prosper. He is also a partner with Mediaventura, the UK's leading corporate finance firm for the TIME (Technology, Internet, Media and Entertainment) sector. He is also the author of ... Read more
Reviews for Understanding Social Media: How to Create a Plan for Your Business that Works
"This excellent curated collection of observations is an all-in-one resource that should offer business marketers a wealth of guidance."
Barry Silverstein, Foreword Reviews
"this is... a textbook that's going to be required reading"
Vickie Siculiano, Smarter Online Marketing Podcast
"Takes a fresh approach to teaching the ins and outs of social media. With the case studies ... Read more
Barry Silverstein, Foreword Reviews
"this is... a textbook that's going to be required reading"
Vickie Siculiano, Smarter Online Marketing Podcast
"Takes a fresh approach to teaching the ins and outs of social media. With the case studies ... Read more