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The Unpublished David Ogilvy
David Ogilvy
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Description for The Unpublished David Ogilvy
Paperback. The private insights of the bestselling 'Father of Advertising', David Ogilvy Num Pages: 192 pages, Illustrations. BIC Classification: KJSA. Category: (G) General (US: Trade). Dimension: 214 x 134 x 16. Weight in Grams: 258.
First collected by his devoted family and colleagues as a 75th birthday present, The Unpublished David Ogilvy collects a career's worth of public and private communications - memos, letters, speeches, notes and interviews - from the 'Father of Advertising' and founder of Ogilvy & Mather. Still fizzing with energy and freshness more than 25 years after it was first published, its success outside the private circle of friends and colleagues it was created for was, in the words of one of its editors: 'because so often he spoke out on important matters long before the crowd caught up to him; ... Read more
First collected by his devoted family and colleagues as a 75th birthday present, The Unpublished David Ogilvy collects a career's worth of public and private communications - memos, letters, speeches, notes and interviews - from the 'Father of Advertising' and founder of Ogilvy & Mather. Still fizzing with energy and freshness more than 25 years after it was first published, its success outside the private circle of friends and colleagues it was created for was, in the words of one of its editors: 'because so often he spoke out on important matters long before the crowd caught up to him; ... Read more
Product Details
Publisher
Profile Books Ltd
Number of pages
192
Format
Paperback
Publication date
2012
Condition
New
Number of Pages
208
Place of Publication
London, United Kingdom
ISBN
9781781250877
SKU
V9781781250877
Shipping Time
Usually ships in 5 to 9 working days
Ref
99-99
About David Ogilvy
David Ogilvy CBE is often described as the 'Father of Advertising'. Before founding New York agency Ogilvy & Mather in 1948, he pursued several career paths, working as a chef at the Majestic in Paris Ritz, an AGA salesman and a farmer. His iconic campaigns include legendary adverts for Dove, Hathaway, Rolls Royce and Guinness. He died in 1999.
Reviews for The Unpublished David Ogilvy
Praise for Confessions of an Advertising Man: 'Still fresh - full of pithy points about not only advertising but also business
Evening Standard
Ogilvy is the creative force of modern advertising
New York Times
Small wonder that his staff treasured his sayings and could turn up memos decades later. Of what other company chief could ... Read more
Evening Standard
Ogilvy is the creative force of modern advertising
New York Times
Small wonder that his staff treasured his sayings and could turn up memos decades later. Of what other company chief could ... Read more