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Viral Marketing: The Science of Sharing
Karen Nelson-Field
€ 36.15
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Description for Viral Marketing: The Science of Sharing
Paperback. Num Pages: 128 pages. BIC Classification: GTC; KJB; KJC; KJH; KJS; UT. Category: (U) Tertiary Education (US: College). Dimension: 234 x 175 x 11. Weight in Grams: 252.
It would be nice to believe that viral success is as easy as being sneezed on. Those who spend a marketing dollar relish the possibility that the brave new world has brought brave new rules and the tantalising potential for a free ride. After applying scientific method and rigorous research to the topic, Nelson-Field says, "Wake up and smell the well-branded coffee." Using original research from more than 2 years of work, 5 different data sets, around 1000 videos, 9 individual studies and a large team of researchers from the Ehrenberg-Bass Institute for Marketing Science, Viral Marketing offers solid ... Read more
It would be nice to believe that viral success is as easy as being sneezed on. Those who spend a marketing dollar relish the possibility that the brave new world has brought brave new rules and the tantalising potential for a free ride. After applying scientific method and rigorous research to the topic, Nelson-Field says, "Wake up and smell the well-branded coffee." Using original research from more than 2 years of work, 5 different data sets, around 1000 videos, 9 individual studies and a large team of researchers from the Ehrenberg-Bass Institute for Marketing Science, Viral Marketing offers solid ... Read more
Product Details
Publisher
Oxford University Press, USA
Number of pages
128
Format
Paperback
Publication date
2013
Condition
New
Weight
197g
Number of Pages
128
Place of Publication
Melbourne, Australia
ISBN
9780195527988
SKU
V9780195527988
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-1
About Karen Nelson-Field
Karen Nelson-Field is a Senior Research Associate with the Ehrenberg-Bass Institute at the University of South Australia. Her current research focuses on whether existing empirical generalisations in advertising and buyer behavior hold in the new media context. Her research into social media marketing, content marketing and video sharing have been internationally recognised both in industry and academic forums while her ... Read more
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