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Visionary Pricing: Reflections and Advances in Honor of Dan Nimer
Prof. Gerald Smith
€ 136.16
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Description for Visionary Pricing: Reflections and Advances in Honor of Dan Nimer
Hardback. Presents the thinking from preeminent pricing thought leaders from North America, Europe, and Asia who originally came together many years ago to encourage the development of pricing. In this book, they assess the present and future destiny of pricing, pricing innovation, and pricing paradigms that are influencing the evolution of pricing. Editor(s): Smith, Gerald E. Series Editor(s): Woodside, Arch G. Series: Advances in Business Marketing and Purchasing. Num Pages: 392 pages, black & white illustrations, black & white tables, figures, graphs. BIC Classification: KJMV8. Category: (G) General (US: Trade). Dimension: 230 x 158 x 35. Weight in Grams: 690.
"Visionary Pricing" is dedicated to Dan Nimer, pioneer of pricing and price management. The volume features leading edge thinking from today's preeminent pricing thought leaders from North America, Europe, and Asia who originally came together 30 years ago to encourage the development of pricing. They now assess the present and future destiny of pricing, pricing innovation, and pricing paradigms that are influencing the evolution of pricing throughout the world. The volume contains four sections: section 1 interviews Nimer and presents his views on the emergence of value-based pricing as an influential pricing paradigm of the 21st century; section 2 focuses ... Read more
"Visionary Pricing" is dedicated to Dan Nimer, pioneer of pricing and price management. The volume features leading edge thinking from today's preeminent pricing thought leaders from North America, Europe, and Asia who originally came together 30 years ago to encourage the development of pricing. They now assess the present and future destiny of pricing, pricing innovation, and pricing paradigms that are influencing the evolution of pricing throughout the world. The volume contains four sections: section 1 interviews Nimer and presents his views on the emergence of value-based pricing as an influential pricing paradigm of the 21st century; section 2 focuses ... Read more
Product Details
Format
Hardback
Publication date
2012
Publisher
Emerald Publishing Limited United Kingdom
Number of pages
392
Condition
New
Series
Advances in Business Marketing and Purchasing
Number of Pages
392
Place of Publication
Bingley, United Kingdom
ISBN
9781780529967
SKU
V9781780529967
Shipping Time
Usually ships in 7 to 11 working days
Ref
99-50
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