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What I Didn´t Learn in Business School: How Strategy Works in the Real World
Jay Barney
€ 36.99
€ 31.34
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Description for What I Didn´t Learn in Business School: How Strategy Works in the Real World
Hardback. Meet John Downs. He's a new MBA graduate who's landed a job with a strategy consultancy. His engagement team is on a mission: help HGS Inc, a specialty chemicals firm, define and execute a strategy for exploiting a textile technology the company developed. Num Pages: 272 pages, Illustrations. BIC Classification: KJC. Category: (P) Professional & Vocational. Dimension: 240 x 166 x 24. Weight in Grams: 530.
Meet Justin Campbell. He's a new MBA graduate who's landed a job with a strategy consultancy. His engagement team is on a mission: help HGS Inc., a specialty chemicals firm, define and execute a strategy for exploiting a textile technology the company developed. Justin and his team deploy state-of-the-art strategy tools to analyze the attractiveness of potential markets for the technology. But they soon realize the tools don't help them grapple with the human side of strategy--including political forces swirling within HGS. Everyone involved in the engagement is biased and insecure, brilliant and hardworking, selfish and lazy, loyal and ... Read more
Meet Justin Campbell. He's a new MBA graduate who's landed a job with a strategy consultancy. His engagement team is on a mission: help HGS Inc., a specialty chemicals firm, define and execute a strategy for exploiting a textile technology the company developed. Justin and his team deploy state-of-the-art strategy tools to analyze the attractiveness of potential markets for the technology. But they soon realize the tools don't help them grapple with the human side of strategy--including political forces swirling within HGS. Everyone involved in the engagement is biased and insecure, brilliant and hardworking, selfish and lazy, loyal and ... Read more
Product Details
Publisher
Harvard Business Review Press United States
Number of pages
288
Format
Hardback
Publication date
2010
Condition
New
Number of Pages
272
Place of Publication
, United States
ISBN
9781422157633
SKU
V9781422157633
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15
About Jay Barney
Jay Barney is a professor of management at the Ohio State University's Fisher College of Business. He has published numerous articles in strategy and management journals, as well as five bestselling textbooks on strategy. Trish Clifford is formerly the Director of Global Strategy Learning at McKinsey & Company, and now spends her time in private practice working with mid- and ... Read more
Reviews for What I Didn´t Learn in Business School: How Strategy Works in the Real World
"Written as a novel, this book is an engaging way to give readers a glimpse of what's really involved in developing business strategy." T+D Magazine "A worthwhile read if you are taking your first steps to developing corporate strategy." Business Standard (India) "... interesting, important, unique, and realistic business novel..." "Highly recommended."
CHOICE Magazine
CHOICE Magazine