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What Is Strategy and Does It Matter?
Richard Whittington
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Description for What Is Strategy and Does It Matter?
Paperback. Num Pages: 168 pages, illustrations. BIC Classification: KJC. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 231 x 163 x 9. Weight in Grams: 264. 168 pages, illustrations. Cateogry: (P) Professional & Vocational; (U) Tertiary Education (US: College). BIC Classification: KJC. Dimension: 232 x 156 x 10. Weight: 266.
In this revision of his classic book Richard Whittington challenges the basic assumptions of management orthodoxy. By applying four basic theoretical approaches of strategy-making to a series of key strategic issues, Whittington demonstrates the practical implications of different theories with many examples. Students are then challenged to critically evaluate their own personal approach to strategy-making in practice. The new edition is fully updated to cover the latest issues in strategy including expanded coverage of the resource-based and knowledge-based views of the firm, and utilises new examples from the international, service and ‘ebusiness’ sectors.
In this revision of his classic book Richard Whittington challenges the basic assumptions of management orthodoxy. By applying four basic theoretical approaches of strategy-making to a series of key strategic issues, Whittington demonstrates the practical implications of different theories with many examples. Students are then challenged to critically evaluate their own personal approach to strategy-making in practice. The new edition is fully updated to cover the latest issues in strategy including expanded coverage of the resource-based and knowledge-based views of the firm, and utilises new examples from the international, service and ‘ebusiness’ sectors.
Product Details
Publisher
Cengage Learning EMEA
Number of pages
168
Format
Paperback
Publication date
2000
Condition
New
Number of Pages
168
Place of Publication
London, United Kingdom
ISBN
9781861523778
SKU
V9781861523778
Shipping Time
Usually ships in 4 to 8 working days
Ref
99-2
About Richard Whittington
Richard Whittington is Senior Lecturer in Marketing and Strategic Management at the University of Warwick, where he teaches on MBA, executive and doctoral programmes.
Reviews for What Is Strategy and Does It Matter?
Preface; 1. What is Strategy and Does it Matter?; Introduction. Profit and Process in Business Strategy. The Plan of the Book. 2. Theories of Strategy. Introduction. The Classical Approach to Strategy. Evolutionary Perspectives on Strategy. Processual Approaches to Strategy. Systemic Perspectives on Strategy. Conclusions. 3. Strategic Leadership. Introduction. Visionary Leadership. Business Elites. Conclusions. 4. Strategic Choice. Introduction. Strategic Investment Decisions. ... Read more