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What Price the Moral High Ground?: How to Succeed without Selling Your Soul
Robert Frank
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Description for What Price the Moral High Ground?: How to Succeed without Selling Your Soul
Paperback. Financial disasters - and stories of the greedy bankers who precipitated them - seem to underscore the idea that self-interest will always trump concerns for the greater good. But is it valid? This title challenges the notion that doing well is accomplished only at the expense of doing good. Num Pages: 224 pages, 32 line illus. 10 tables. BIC Classification: KC; KJG. Category: (G) General (US: Trade); (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 216 x 142 x 16. Weight in Grams: 244.
Financial disasters--and stories of the greedy bankers who precipitated them--seem to underscore the idea that self-interest will always trump concerns for the greater good. Indeed, this idea is supported by the prevailing theories in both economics and evolutionary biology. But is it valid? In What Price the Moral High Ground?, economist and social critic Robert Frank challenges the notion that doing well is accomplished only at the expense of doing good. Frank explores exciting new work in economics, psychology, and biology to argue that honest individuals often succeed, even in highly competitive environments, because their commitment to principle makes them ... Read more
Financial disasters--and stories of the greedy bankers who precipitated them--seem to underscore the idea that self-interest will always trump concerns for the greater good. Indeed, this idea is supported by the prevailing theories in both economics and evolutionary biology. But is it valid? In What Price the Moral High Ground?, economist and social critic Robert Frank challenges the notion that doing well is accomplished only at the expense of doing good. Frank explores exciting new work in economics, psychology, and biology to argue that honest individuals often succeed, even in highly competitive environments, because their commitment to principle makes them ... Read more
Product Details
Publisher
Princeton University Press
Number of pages
224
Format
Paperback
Publication date
2010
Condition
New
Weight
244g
Number of Pages
224
Place of Publication
New Jersey, United States
ISBN
9780691146942
SKU
V9780691146942
Shipping Time
Usually ships in 7 to 11 working days
Ref
99-1
About Robert Frank
Robert H. Frank is the Henrietta Johnson Louis Professor of Management and professor of economics at Cornell University, as well as an economics columnist for the "New York Times". His books include "The Winner-Take-All Society" (with Philip Cook), "What Price the Moral High Ground?, The Economic Naturalist," and "Principles of Economics" (with Ben Bernanke).
Reviews for What Price the Moral High Ground?: How to Succeed without Selling Your Soul
"This book is short, accessible and thought-provoking... Frank draws heavily from game theory and evolutionary biology to explain why do-gooders work for less and firms that don't squeeze suppliers and cheat customers profit over the long run."
Washington Post "Moral behavior is not irrational ... Frank insists. The challenge is to define self-interest in a manner capacious enough to accommodate the ... Read more
Washington Post "Moral behavior is not irrational ... Frank insists. The challenge is to define self-interest in a manner capacious enough to accommodate the ... Read more