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When Luxury Meets Art: Forms of Collaboration between Luxury Brands and the Arts
Olga Louisa Kastner
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Description for When Luxury Meets Art: Forms of Collaboration between Luxury Brands and the Arts
paperback. Series: BestMasters. Num Pages: 138 pages, 6 black & white illustrations, 8 colour illustrations, 4 black & white tables, biography. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 8. Weight in Grams: 192.
Increasingly, luxury brands join forces with the arts today. Yet, these cross-over collaborations do not constitute a homogeneous strategy, but become manifest in manifold forms and appearances. Regardless of their growing practical relevance for the creation of contemporary luxury brands though, the varied forms of Luxury Brand-Art Collaborations (LBACs) have remained largely unexplored to date. Olga Louisa Kastner aims at systematizing the dominating collaborative patterns between luxury brands and the arts. She empirically derives distinct types of LBACs, based on methodically developed attributes and a large number of real cases. Finally, the author describes the main characteristics of the identified ... Read more
Increasingly, luxury brands join forces with the arts today. Yet, these cross-over collaborations do not constitute a homogeneous strategy, but become manifest in manifold forms and appearances. Regardless of their growing practical relevance for the creation of contemporary luxury brands though, the varied forms of Luxury Brand-Art Collaborations (LBACs) have remained largely unexplored to date. Olga Louisa Kastner aims at systematizing the dominating collaborative patterns between luxury brands and the arts. She empirically derives distinct types of LBACs, based on methodically developed attributes and a large number of real cases. Finally, the author describes the main characteristics of the identified ... Read more
Product Details
Format
Paperback
Publication date
2013
Publisher
Springer Gabler Germany
Number of pages
138
Condition
New
Series
BestMasters
Number of Pages
127
Place of Publication
, Germany
ISBN
9783658045753
SKU
V9783658045753
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15
About Olga Louisa Kastner
Olga Louisa Kastner, MA, studied at the Berlin School of Economics and Law. She currently works as a project manager and is responsible for developing a marketing agency’s luxury, watches and jewellery accounts.
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