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D. Keith Pigues - Winning with Customers: A Playbook for B2B - 9780470547991 - V9780470547991
Stock image for illustration purposes only - book cover, edition or condition may vary.

Winning with Customers: A Playbook for B2B

€ 89.80
FREE Delivery in Ireland
Description for Winning with Customers: A Playbook for B2B Hardcover. * Customer Value Creation (CVC) provides an understanding of how leading Business to Business (B2B) companies use deep customer understanding to reduce their cost of serving customers and increase revenues- all leading to profit growth. Num Pages: 464 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 235 x 160 x 37. Weight in Grams: 690.
Do Your Customers Make More Money Doing Business With You?

Knowing the answer can help you build measurable and valuable customer relationships, outperform the competition, and unlock profitable growth.

Companies are blind to opportunities for profitable customer relationships without a deep understanding of how they create customer value relative to competitors. With a rigorous and measurable understanding of how customers make more money today and in the future with you, combined with supporting plans and tools to align the entire organization for success, a company can win and win big. Winning with Customers offers a step-by-step playbook to help ... Read more

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Product Details

Format
Hardback
Publication date
2010
Publisher
John Wiley & Sons Inc United Kingdom
Number of pages
464
Condition
New
Number of Pages
496
Place of Publication
New York, United States
ISBN
9780470547991
SKU
V9780470547991
Shipping Time
Usually ships in 7 to 11 working days
Ref
99-50

About D. Keith Pigues
D. KEITH PIGUES is a recognized leader of strategic growth and marketing, developing new growth strategies and marketing capabilities, creating valuable brands, building effective global marketing teams, and increasing profitable revenue growth through strategy and marketing excellence. He is Senior Vice President and Chief Marketing Officer at Ply Gem, Inc., responsible for corporate branding, marketing, strategic planning, and international expansion. ... Read more

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