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17%OFFThomas A. Stewart - Woo, Wow, and Win: Service Design, Strategy, and the Art of Customer Delight - 9780062415691 - V9780062415691
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Woo, Wow, and Win: Service Design, Strategy, and the Art of Customer Delight

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Description for Woo, Wow, and Win: Service Design, Strategy, and the Art of Customer Delight Hardback. Num Pages: 336 pages. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 164 x 237 x 32. Weight in Grams: 528.
In this pioneering guide, two business authorities introduce the new discipline of Service Design and reveal why trying new strategies for pleasing customers isn't enough to differentiate your business-it needs to be designed for service from the ground up. Woo, Wow, and Win reveals the importance of designing your company around service, and offers clear, practical strategies based on the idea that the design of services is markedly different than manufacturing. Bestselling authors and business experts Thomas A. Stewart and Patricia O'Connell contend that most companies, both digital and brick-and-mortar, B2B or B2C; are not designed for service-to provide ... Read more

Product Details

Publisher
HarperCollins Publishers Inc
Format
Hardback
Publication date
2016
Condition
New
Number of Pages
336
Place of Publication
New York, United States
ISBN
9780062415691
SKU
V9780062415691
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15

About Thomas A. Stewart
Thomas A. Stewart is a bestselling author, an authority on intellectual capital and knowledge management, and an influential thought leader on global management issues and ideas. His books include Intellectual Capital and The Wealth of Knowledge. He is the executive director of the National Center for the Middle Market at the Fisher College of Business at The Ohio State University ... Read more

Reviews for Woo, Wow, and Win: Service Design, Strategy, and the Art of Customer Delight
Woo, Wow, and Win is a roadmap for success in a landscape being rapidly transformed by technology and entrepreneurship.
Steve Case, Chairman and CEO of Revolution, author of The Third Wave: An Entrepreneur's Vision of the Future This is the book that service business executives have been waiting for. Woo, Wow, and Win shows how to make ... Read more

Goodreads reviews for Woo, Wow, and Win: Service Design, Strategy, and the Art of Customer Delight


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