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The Art of .COMbat: Ancient Wisdom for the Competitive Economy
Shawn P. McCarthy
€ 17.95
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Description for The Art of .COMbat: Ancient Wisdom for the Competitive Economy
Hardcover. Keywords: "Business, Finance & Law, Computers & Internet,Business, Finance & Law"
A tactical field guide to the landscape of the e-business world The Art of .Combat examines the internal workings of both the high-tech world and the Internet business development process, providing a blueprint for navigating the complex terrain. General Sun Tzu's The Art of War for the e-business world, this handbook expands to cover things like developing online logistics to win battles, preparing long-term strategy and discovering the new goal of frictionless commerce-leveraging the Internet to squeeze out inefficiencies. Required reading for everyone making their way in the e-business world, this book is laced with tactics and real examples of ... Read more
A tactical field guide to the landscape of the e-business world The Art of .Combat examines the internal workings of both the high-tech world and the Internet business development process, providing a blueprint for navigating the complex terrain. General Sun Tzu's The Art of War for the e-business world, this handbook expands to cover things like developing online logistics to win battles, preparing long-term strategy and discovering the new goal of frictionless commerce-leveraging the Internet to squeeze out inefficiencies. Required reading for everyone making their way in the e-business world, this book is laced with tactics and real examples of ... Read more
Product Details
Format
Hardback
Publication date
2001
Publisher
John Wiley & Sons Inc
Number of pages
256
Condition
Used, Like New
Number of Pages
256
Place of Publication
New York, United States
ISBN
9780471415190
SKU
KT00000175
Shipping Time
Usually ships in 2 to 4 working days
Ref
99-2
About Shawn P. McCarthy
SHAWN P. McCARTHY is a product manager and developer for Lycos, Inc. He also consults on Internet business development issues for Fortune 500 companies. McCarthy contributes to the Washington Post and is a regular speaker at conferences such as Macworld, Internet World, and Comdex.
Reviews for The Art of .COMbat: Ancient Wisdom for the Competitive Economy
"...some useful strategic insights and tactical skills..." (Long Range Planning)