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Badass – Making Users Awesome
Kathy Sierra
€ 37.99
€ 36.49
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Description for Badass – Making Users Awesome
Paperback. Build sustainably successful products and services that don't rely on unethical persuasive marketing tricks but on helping your users have deeper, richer experiences. This book shows you what it takes to make your users badass-and help you succeed. Num Pages: 304 pages. BIC Classification: AKP; KJMV6; UM. Category: (P) Professional & Vocational. Dimension: 229 x 154 x 13. Weight in Grams: 476.
Imagine you're in a game with one objective: a bestselling product or service. The rules? No marketing budget, no PR stunts, and it must be sustainably successful. No short-term fads. This is not a game of chance. It is a game of skill and strategy. And it begins with a single question: given competing products of equal pricing, promotion, and perceived quality, why does one outsell the others? The answer doesn't live in the sustainably successful products or services. The answer lives in those who use them. Our goal is to craft a strategy for creating successful users. And that ... Read more
Imagine you're in a game with one objective: a bestselling product or service. The rules? No marketing budget, no PR stunts, and it must be sustainably successful. No short-term fads. This is not a game of chance. It is a game of skill and strategy. And it begins with a single question: given competing products of equal pricing, promotion, and perceived quality, why does one outsell the others? The answer doesn't live in the sustainably successful products or services. The answer lives in those who use them. Our goal is to craft a strategy for creating successful users. And that ... Read more
Product Details
Publisher
O´Reilly Media
Format
Paperback
Publication date
2015
Condition
New
Number of Pages
304
Place of Publication
Sebastopol, United States
ISBN
9781491919019
SKU
V9781491919019
Shipping Time
Usually ships in 7 to 11 working days
Ref
99-26
About Kathy Sierra
Kathy Sierra has been interested in learning theory since her days as a game developer (Virgin, MGM, Amblin'). More recently, she's been a master trainer for Sun Microsystems, teaching Sun's Java instructors how to teach the latest technologies to customers, and a lead developer of several Sun certification exams. Along with her partner Bert Bates, Kathy created the Head First ... Read more
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