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82%OFFJason Fincanon - Flash Advertising - 9780240813455 - V9780240813455
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Flash Advertising

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Description for Flash Advertising Paperback. Helps you create Flash ads, microsites, advergames, and branded applications that engage consumers and demonstrate their worth to clients. This title lets you learn some of the best practices for mastering the myriad of ad specs, deadlines, quality and version control issues and creating ads that balance campaign goals with design constraints. Num Pages: 288 pages, 300 colour illustrations. BIC Classification: UMW. Category: (P) Professional & Vocational. Dimension: 244 x 189 x 18. Weight in Grams: 710.

Create awe-inspiring, mind-blowing Flash ads, microsites, advergames, and branded applications that engage consumers and demonstrate their worth to clients. Creating Flash Advertising delivers the nuts and bolts of the development process from initial design conception to ad completion. You'll learn the best practices for:

* Mastering the myriad of ad specs, deadlines, quality and version control issues
* Creating ads that balance campaign goals with design constraints
* Preparing and building ads with team and QC standards
* Using forms and data in ads without file bloat
* File optimization techniques for swf files
* 3rd party rich media technologies that ... Read more

Published projects developed with the practices and AS code presented in the book are available on the companion website http://www.flashadbook.com

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Product Details

Publisher
Taylor & Francis Ltd United Kingdom
Number of pages
288
Format
Paperback
Publication date
2010
Condition
New
Number of Pages
270
Place of Publication
Oxford, United Kingdom
ISBN
9780240813455
SKU
V9780240813455
Shipping Time
Usually ships in 4 to 8 working days
Ref
99-1

About Jason Fincanon
A senior interactive developer with Branded News Worldwide, one of the nation's largest interactive advertising agencies, Jason is a computer animation graduate from The Art Institute of Dallas. He has used Flash, Flex and ActionScript over the past 11 years building interactive/online advertising and advergaming. Clients whose projects I have worked on include names such as Patrón Tequila, GameStop, Hyundai, ... Read more

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