×


 x 

Shopping cart
Valerie Feldmann - Leveraging Mobile Media - 9783790815757 - V9783790815757
Stock image for illustration purposes only - book cover, edition or condition may vary.

Leveraging Mobile Media

€ 124.79
FREE Delivery in Ireland
Description for Leveraging Mobile Media Paperback. Series: Information Age Economy. Num Pages: 270 pages, 17 black & white illustrations, 13 black & white tables, biography. BIC Classification: KC; KJSA; UY. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 234 x 157 x 17. Weight in Grams: 432.

Mobile communications and next generation wireless networks emerge as new distribution channels for the media. This development offers exciting new opportunities for media companies: the mobile communication system creates new usage contexts for media content and services; the social use of mobile communications suggests that identity representation in social networks, impulsive access to trusted media brands, and micro-coordination emerge as new sources of value creation in the media industries. In the light of this background, this book takes two different viewpoints on the development of mobile media: from a competitive strategy point of view it analyzes the extension of cross-media ... Read more

Show Less

Product Details

Format
Paperback
Publication date
2005
Publisher
Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
Number of pages
270
Condition
New
Series
Information Age Economy
Number of Pages
270
Place of Publication
Heidelberg, Germany
ISBN
9783790815757
SKU
V9783790815757
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15

Reviews for Leveraging Mobile Media

Goodreads reviews for Leveraging Mobile Media


Subscribe to our newsletter

News on special offers, signed editions & more!