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Marketing Intelligent Systems Using Soft Computing
. Ed(S): Casillas, Jorge; Martinez Lopez, Francisco Jose
€ 196.00
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Description for Marketing Intelligent Systems Using Soft Computing
Paperback. These days it is more essential than ever to develop ad hoc knowledge discovery in databases (KDD) applications for the resolution of information and decision-taking problems in marketing. This book explains soft computing methods that are fit for the purpose. Editor(s): Casillas, Jorge; Martinez Lopez, Francisco Jose. Series: Studies in Fuzziness and Soft Computing. Num Pages: 478 pages, 102 black & white illustrations, 85 colour illustrations, biography. BIC Classification: KJS; TBJ; UYQ. Category: (P) Professional & Vocational. Dimension: 235 x 155 x 25. Weight in Grams: 684.
Dr. Jay Liebowitz Orkand Endowed Chair in Management and Technology University of Maryland University College Graduate School of Management & Technology 3501 University Boulevard East Adelphi, Maryland 20783-8030 USA jliebowitz@umuc. edu When I first heard the general topic of this book, Marketing Intelligent Systems or what I’ll refer to as Marketing Intelligence, it sounded quite intriguing. Certainly, the marketing field is laden with numeric and symbolic data, ripe for various types of mining—data, text, multimedia, and web mining. It’s an open laboratory for applying numerous forms of intelligentsia—neural networks, data mining, expert systems, intelligent agents, genetic algorithms, support vector machines, ... Read more
Dr. Jay Liebowitz Orkand Endowed Chair in Management and Technology University of Maryland University College Graduate School of Management & Technology 3501 University Boulevard East Adelphi, Maryland 20783-8030 USA jliebowitz@umuc. edu When I first heard the general topic of this book, Marketing Intelligent Systems or what I’ll refer to as Marketing Intelligence, it sounded quite intriguing. Certainly, the marketing field is laden with numeric and symbolic data, ripe for various types of mining—data, text, multimedia, and web mining. It’s an open laboratory for applying numerous forms of intelligentsia—neural networks, data mining, expert systems, intelligent agents, genetic algorithms, support vector machines, ... Read more
Product Details
Format
Paperback
Publication date
2012
Publisher
Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
Number of pages
478
Condition
New
Series
Studies in Fuzziness and Soft Computing
Number of Pages
478
Place of Publication
Berlin, Germany
ISBN
9783642265259
SKU
V9783642265259
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15
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