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Cultural Diversity for Virtual Characters
Birgit Endrass
€ 66.16
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Description for Cultural Diversity for Virtual Characters
Paperback. Num Pages: 237 pages, 57 black & white illustrations, 40 black & white tables, biography. BIC Classification: UGK; UYQ. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 14. Weight in Grams: 336.
Culture plays a crucial role in our lives. Depending on our cultural background, we judge on and react to everything that we encounter. Subtle differences in behavior can lead to misunderstandings or even culture shock. In a similar manner, virtual characters can be declined by certain user groups when showing culturally inappropriate behavior. But how can social aspects such as culture be integrated into the behavioral models of virtual characters? Birgit Endrass addresses this question by carrying out a hybrid approach that is based on theoretical background from the social sciences as well as a multimodal corpus analysis, and exemplified ... Read more
Culture plays a crucial role in our lives. Depending on our cultural background, we judge on and react to everything that we encounter. Subtle differences in behavior can lead to misunderstandings or even culture shock. In a similar manner, virtual characters can be declined by certain user groups when showing culturally inappropriate behavior. But how can social aspects such as culture be integrated into the behavioral models of virtual characters? Birgit Endrass addresses this question by carrying out a hybrid approach that is based on theoretical background from the social sciences as well as a multimodal corpus analysis, and exemplified ... Read more
Product Details
Format
Paperback
Publication date
2014
Publisher
Springer Fachmedien Wiesbaden Germany
Number of pages
237
Condition
New
Number of Pages
237
Place of Publication
Weisbaden, Germany
ISBN
9783658049096
SKU
V9783658049096
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15
About Birgit Endrass
Birgit Endrass is a faculty member at Augsburg University, Germany, where she obtained her doctoral degree in 2012. During her PhD, she was supported by a grant from the Elite Network Bavaria (Elitenetzwerk Bayern). Her doctoral thesis received the Research Award of Augsburg University (Wissenschaftspreis der Universität Augsburg), and the prestigious IFAAMAS-12 Victor Lesser Distinguished Dissertation Award.
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