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Big Data MBA: Driving Business Strategies with Data Science
Bill Schmarzo
€ 42.99
€ 33.56
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Description for Big Data MBA: Driving Business Strategies with Data Science
Paperback. Integrate big data into business to drive competitive advantage and sustainable success Big Data MBA brings insight and expertise to leveraging big data in business so you can harness the power of analytics and gain a true business advantage. Num Pages: 400 pages. BIC Classification: UN. Category: (P) Professional & Vocational. Weight in Grams: 666.
Integrate big data into business to drive competitive advantage and sustainable success Big Data MBA brings insight and expertise to leveraging big data in business so you can harness the power of analytics and gain a true business advantage. Based on a practical framework with supporting methodology and hands-on exercises, this book helps identify where and how big data can help you transform your business. You'll learn how to exploit new sources of customer, product, and operational data, coupled with advanced analytics and data science, to optimize key processes, uncover monetization opportunities, and create new sources of competitive differentiation. The ... Read more
Integrate big data into business to drive competitive advantage and sustainable success Big Data MBA brings insight and expertise to leveraging big data in business so you can harness the power of analytics and gain a true business advantage. Based on a practical framework with supporting methodology and hands-on exercises, this book helps identify where and how big data can help you transform your business. You'll learn how to exploit new sources of customer, product, and operational data, coupled with advanced analytics and data science, to optimize key processes, uncover monetization opportunities, and create new sources of competitive differentiation. The ... Read more
Product Details
Publisher
John Wiley & Sons Inc United States
Number of pages
400
Format
Paperback
Publication date
2016
Condition
New
Weight
544g
Number of Pages
312
Place of Publication
New York, United States
ISBN
9781119181118
SKU
V9781119181118
Shipping Time
Usually ships in 7 to 11 working days
Ref
99-50
About Bill Schmarzo
BILL SCHMARZO is the chief technology officer of the Big Data Practice of EMC Global Services. He is responsible for setting the strategy and defining the big data service offerings and capabilities for EMC Global Services. He also works directly with organizations to help them identify where and how to start their big data journeys. In addition, Schmarzo is the ... Read more
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