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Practical Google Analytics and Google Tag Manager for Developers
Jonathan Weber
€ 95.04
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Description for Practical Google Analytics and Google Tag Manager for Developers
Paperback. Num Pages: 350 pages, biography. BIC Classification: UMWS; UNF. Category: (P) Professional & Vocational. Dimension: 183 x 260 x 21. Weight in Grams: 562.
Whether you're a marketer with development skills or a full-on web developer/analyst, Practical Google Analytics and Google Tag Manager for Developers shows you how to implement Google Analytics using Google Tag Manager to jumpstart your web analytics measurement. There's a reason that so many organizations use Google Analytics. Effective collection of data with Google Analytics can reduce customer acquisition costs, provide priceless feedback on new product initiatives, and offer insights that will grow a customer or client base. So where does Google Tag Manager fit in? ... Read more
Whether you're a marketer with development skills or a full-on web developer/analyst, Practical Google Analytics and Google Tag Manager for Developers shows you how to implement Google Analytics using Google Tag Manager to jumpstart your web analytics measurement. There's a reason that so many organizations use Google Analytics. Effective collection of data with Google Analytics can reduce customer acquisition costs, provide priceless feedback on new product initiatives, and offer insights that will grow a customer or client base. So where does Google Tag Manager fit in? ... Read more
Product Details
Publisher
Apress
Format
Paperback
Publication date
2015
Condition
New
Number of Pages
269
Place of Publication
Berkley, United States
ISBN
9781484202661
SKU
V9781484202661
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15
About Jonathan Weber
Jonathan Weber is the Data Evangelist at LunaMetrics. He spreads the principles of analytics through training seminars on Google Analytics and related topics, and works with clients on challenging strategic issues in measuring and interpreting analytics data. He holds a master's degree from the University of Pittsburgh School of Information Sciences. When he's not in front of the computer poring ... Read more
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