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Data-Driven Design: Improving User Experience with A/B Testing
Rochelle King
€ 52.99
€ 37.35
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Description for Data-Driven Design: Improving User Experience with A/B Testing
Paperback. Amazon, Netflix, Google, and Facebook have used data-driven design techniques to improve the user experience of their consumer products. With this book, you'll learn how improve your design decisions through data-driven A/B testing, and how you can apply this process to everything from small design tweaks to large-scale UX concepts. Num Pages: 300 pages. BIC Classification: UYZG. Category: (P) Professional & Vocational. Dimension: 229 x 152. .
On the surface, design practices and data science may not seem like obvious partners. But these disciplines actually work toward the same goal, helping designers and product managers understand users so they can craft elegant digital experiences. While data can enhance design, design can bring deeper meaning to data. This practical guide shows you how to conduct data-driven A/B testing for making design decisions on everything from small tweaks to large-scale UX concepts. Complete with real-world examples, this book shows you how to make data-driven design part of your product design workflow. Understand the relationship between data, business, and design ... Read more
On the surface, design practices and data science may not seem like obvious partners. But these disciplines actually work toward the same goal, helping designers and product managers understand users so they can craft elegant digital experiences. While data can enhance design, design can bring deeper meaning to data. This practical guide shows you how to conduct data-driven A/B testing for making design decisions on everything from small tweaks to large-scale UX concepts. Complete with real-world examples, this book shows you how to make data-driven design part of your product design workflow. Understand the relationship between data, business, and design ... Read more
Product Details
Publisher
O´Reilly Media, Inc, USA
Format
Paperback
Publication date
2017
Condition
New
Weight
28g
Number of Pages
300
Place of Publication
Sebastopol, United States
ISBN
9781449334833
SKU
V9781449334833
Shipping Time
Usually ships in 4 to 8 working days
Ref
99-2
About Rochelle King
Rochelle King is Global VP of Design and User Experience at Spotify where she is responsible for the teams that oversee user research and craft the product experience at Spotify. Prior to Spotify, Rochelle was VP of User Experience and Product Services at Netflix. where she managed the Design, Enhanced Content, Content Marketing and Localization teams at Netflix. Collectively, these ... Read more
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