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E-Roadmapping : Digital Strategizing for the New Economy
Bornheim, Stefan P., Weppler, Jutta, Ohlen, Oliver
€ 66.73
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Description for E-Roadmapping : Digital Strategizing for the New Economy
Hardcover. This text provides a tool kit for formulating business strategy with an entrepreneurial spirit. Stefan Bornheim demonstrates models of "mapping" the business landscape, pin pointing areas of competition and planning an organization's transformation. The work is based on in-company research. Num Pages: 207 pages, biography. BIC Classification: KJC; KJE; KJQ; UDB. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 216 x 140 x 18. Weight in Grams: 456.
This book introduces e-Roadmapping - a new tool set for executives and entrepreneurs who need to strategize in the new economy. The rapidly changing commercial environment and new focus on innovation and speed of execution means that for many organisations the old models of assessing the competitive landscape and forecasting a long-term strategy are dead. So how are company leaders to plot their future and maintain a sense of direction for their business? e-Roadmapping examines ways of dealing with this complexity and provides a tool-kit for formulating strategy with an entrepreneurial spirit. Stefan Bornheim demonstrates models of 'mapping' the business ... Read more
This book introduces e-Roadmapping - a new tool set for executives and entrepreneurs who need to strategize in the new economy. The rapidly changing commercial environment and new focus on innovation and speed of execution means that for many organisations the old models of assessing the competitive landscape and forecasting a long-term strategy are dead. So how are company leaders to plot their future and maintain a sense of direction for their business? e-Roadmapping examines ways of dealing with this complexity and provides a tool-kit for formulating strategy with an entrepreneurial spirit. Stefan Bornheim demonstrates models of 'mapping' the business ... Read more
Product Details
Format
Hardback
Publication date
2001
Publisher
Palgrave Macmillan
Number of pages
208
Condition
New
Number of Pages
192
Place of Publication
Basingstoke, United Kingdom
ISBN
9780333786956
SKU
V9780333786956
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15
About Bornheim, Stefan P., Weppler, Jutta, Ohlen, Oliver
STEFAN BORNHEIM is Research Director and Head of Executive Coaching at the Research Institute for International Management at the University of St. Gallen, Switzerland. He has previously worked at the Jefferson Smurfit Center for Entrepreneurial Studies, St Louis University, the Swiss Research Institute for Entrepreneurship and Small Business, and the Mitchell Madison Group, Munich.
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