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Description for Electronic Commerce
Hardcover. Based on research in six economies - the UK, USA, Denmark, Greece, Hong Kong (China) and Australia, this guide addresses the documented uncertainties of business and consumers with Internet retailing by presenting the experiences of leading examples of Business to Consumer Electronic Commerce in each of six economies. Editor(s): Elliot, Steve. Series: John Wiley Series in Information Systems. Num Pages: 368 pages, illustrations. BIC Classification: KJE; KJM; UDB. Category: (P) Professional & Vocational. Dimension: 234 x 158 x 26. Weight in Grams: 654.
Despite upheaval, industry continues to embrace the concepts of electronic commerce. Yet a major barrier to widespread implementation is uncertainty within organizations as how best to proceed. This proven guide to the implementation of B2C e-commerce addresses the documented uncertainties of business and consumers with Internet retailing by presenting the experiences of leading players in each of six economies. The countries represent a broad range of environments to identify issues that may be specific to a particular market, and the firms have been selected as significant examples of Internet retailing in industry sectors recognized as leaders in the use of the Internet.
Product Details
Format
Hardback
Publication date
2002
Publisher
John Wiley and Sons Ltd United Kingdom
Number of pages
368
Condition
New
Series
John Wiley Series in Information Systems
Number of Pages
368
Place of Publication
New York, United States
ISBN
9780471487050
SKU
V9780471487050
Shipping Time
Usually ships in 7 to 11 working days
Ref
99-50
About Elliot
STEVE ELLIOTT commenced his career in the computer industry and has worked internationally in business, government, education and with the United Nations. He is Professor and Head of the Central Coast School of e Business & Management at the University of Newcastle, Australia, and was previously Director of the IT Research Centre at the University of New South Wales, Sydney. He holds a PhD in Strategic IS Planning from Warwick Business School, and has qualifications in Economics and IS. Professor Elliot's main interest is the strategic management of technology-enabled innovation by organizations, particularly the management of innovation in Electronic Business. He initiated and managed the international study of successful implementations of business-to-consumer e-commerce on which this book is based, and is currently exploring the impact of e-business on the banking industry. Steve Elliot chairs the International Federation of Information Processing (IFIP) Working Group 8.4, E-Business: Multi-disciplinary research and practice.
Reviews for Electronic Commerce
"…a well rounded book…a valuable addition to the manager’s library…worth the investment for the business student as well…" ( (M2 Best books, 13 August 2002)